Effective Date: 18 July 2025
At IdeaFusion Media (ABN 49683958429), we are committed to safeguarding your privacy in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you visit our website at https://ideafusionmedia.com.au, use our services, or interact with us in any way.
1. Who We Are
IdeaFusion Media is a digital marketing agency based in Australia, providing services such as SEO, paid advertising, web development, and eCommerce solutions. Our website address is: https://ideafusionmedia.com.au.
2. What Personal Information We Collect
We may collect the following types of personal information:
-
Name, email address, phone number, business name
-
IP address and browser user agent
-
Comments or messages you submit
-
Uploaded media (e.g. images)
-
Website usage data via cookies and analytics tools
-
Login and account information (if applicable)
-
Payment and billing details (if applicable)
3. Comments
When visitors leave comments on our website, we collect the data shown in the comment form, along with the visitor’s IP address and browser user agent string for spam detection.
An anonymised string (hash) created from your email address may be sent to the Gravatar service to check if you use it. The Gravatar privacy policy is available at https://automattic.com/privacy/. After approval of your comment, your profile picture will be visible to the public.
4. Media
If you upload images to the website, we recommend removing any embedded location data (EXIF GPS) as visitors to the site may be able to extract this information.
5. Cookies
We use cookies to enhance your experience on our website. Cookies may store your preferences, login status, and activity on our site. Types of cookies used include:
-
Essential cookies – for core functionality (e.g. login)
-
Analytics cookies – for website traffic and performance tracking
-
Marketing cookies – for remarketing and personalised ads
You may disable cookies in your browser settings, though doing so may affect your site experience.
6. Embedded Content from Other Websites
Some content on our website may include embedded elements (e.g. YouTube videos, social media feeds). These function as if you visited the third-party site directly, and may collect your data, use cookies, or monitor interactions.
7. How We Use Your Data
We use your personal information to:
-
Provide and manage our services
-
Respond to your enquiries or feedback
-
Deliver targeted marketing and advertising
-
Improve website functionality and customer experience
-
Comply with legal and regulatory obligations
8. Who We Share Your Data With
We may disclose your data to:
-
Service providers such as web hosting, analytics, advertising, CRM platforms
-
Government authorities or regulators where legally required
-
Third-party platforms such as Google, Meta, or Microsoft (with your consent)
If you request a password reset, your IP address will be included in the reset email.
9. How Long We Retain Your Data
-
Comments and associated metadata are retained indefinitely.
-
Registered users’ personal data is stored in their profile until the user edits or deletes it.
-
Analytics and cookie data may be retained in anonymised form for statistical purposes.
10. Your Rights Over Your Data
You have the right to:
-
Request access to the personal data we hold about you
-
Correct or update your information
-
Request deletion of your data (subject to legal obligations)
-
Withdraw consent to marketing communications
-
Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)
To exercise these rights, contact us at:
📧 info@ideafusionmedia.com.au
📞 0411 680 736
11. Where Your Data is Sent
Visitor comments may be checked through automated spam detection services. Some third-party services may store data outside of Australia. We take reasonable steps to ensure appropriate safeguards are in place for international data transfers.
12. Data Security
We implement physical, electronic, and administrative safeguards to protect your personal data from unauthorised access, alteration, or disclosure. However, no internet transmission is completely secure, and we cannot guarantee absolute protection.
13. Third-Party Links
Our website may include links to external websites not operated by us. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.
14. Changes to This Policy
We may update this Privacy Policy from time to time. All updates will be posted on this page with the revised effective date.
15. Contact Us
If you have any questions about this Privacy Policy or how your data is handled, please contact:
IdeaFusion Media
📍 8 Nexus Way, Southport, QLD 4215
📧 info@ideafusionmedia.com.au
📞 0411 680 736
🌐 https://ideafusionmedia.com.au